Madonna To Launch Gyms
Out of all the things I thought Madonna would do – this is NOT one of them. Madonna has just announced that her latest business venture is…wait for it… a chain of luxury gyms!
The gyms are called ‘Hard Candy Fitness’ and the first one will open in Mexico City. Don’t panic if you don’t live in Mexico though because other gyms in Russia, Brazil, Argentina and ‘several locations throughout Europe and Asia’ will also be popping up…what about London Madge?!
The gyms promise to be “facilities where fitness, fashion and entertainment create a unique member experience”, an official statement about the new venture explained.
“Hard Candy Fitness will be a reflection of Madonna’s point of view and will reflect her input on every detail including music space, light and other design cues,” Madonna’s partner New Evolution Ventures chairman Mark Mastrov revealed. “Madonna’s touch will be everywhere.”
So what do you think about Madonna’s latest move. I think it’s quite a clever idea actually…with her new fashion label ‘Material Girl’, perhaps Madonna is stepping away from music and moving into business – time will tell!
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